Zong was launched in March and from then people are in quest to get Zong Sim with attractive numbers, (as zong made this as part of their promotion). Secondly Zong’s attractive but simple video advert (no exposure girl add), as well as print Add, suceed quite a bit to cross to obtain 1 Million in first month of their services in Pakistan.

These are the official results  from the PTA. Here are the total subscriber numbers (excluding Instaphone) at the end of April 2008:

31,935,624 Mobilink
17,539,457 Ufone
17,323,169 Telenor
14,760,593 Warid
3,146,763 Zong

So for those who wasn’t sure about Zong’s service just because of its made in China label, and the worst reputation of its successor Paktel, can now easily depend upon the figures although well established, top 4 service are not up to mark until now.

Popularity: 18% [?]

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